Position Details
Posting Summary
College VP Marketing & Strategic Comm-DIV
Executive Area VP Marketing & Strategic Comm
Department Ofc Marketing & Strategic Comm
Posting Detail Information
Posting Number S463P
Job Type Full Time, Regular
Pay Type Exempt/Salaried
Pay Grade G
Campus Location WMU-Kalamazoo - Main Campus
Salary Range Pay is commensurate with qualifications and experience, combined with an excellent benefits package.
General Summary
Responsible for determining strategies and tactics at all stages in the development of impactful content, from research and ideation through execution and post-analysis.
Major Duties
Creates and interprets a creative brief to develop and produce concepts through execution.
Serves as content lead for major market initiatives and strategic communication.
Collaborates with marketing and design teams on concept, development and execution of content strategies that advance the University’s mission.
Produces original content that is compelling, relevant and highlights the University in new and arresting ways that connect with the desired audience and drives action, continuously raises the bar on creativity.
Collaborates with the market research team to research and understand target audiences through online searches, reviews existing research, interviews with subject matter experts and in-person meetings.
Investigates and understands topics and develops subject matter expertise related to projects.
Ensures all content is optimized for search and distribution across platforms, including desktop, mobile, social, video and newsletters.
Leverages and incorporates analytics and external market data into content planning and development to ensure that the University creates content of value to its audiences.
Builds relationships and demonstrates expert content strategy leadership within a decentralized organization.
Minimum Qualifications
Bachelor’s degree in related field from an accredited institution.
Five years’ relevant experience.
Exceptional storytelling skills.
Expert understanding of how to identify and evolve narratives.
Excellent research and interviewing skills.
Ability to think both analytically and creatively, and from the perspective of the target audience.
Ability to work independently and with a team to meet deadlines.
Excellent organizational skills and multitasking ability.
Proficiency in word processing, spreadsheet and creative software applications.
Desired Qualifications
Experience working in a content management system.
Experience using data to help inform and guide content and marketing strategy.
Experience with email, social media, and digital marketing practices and tools.
Search engine optimization and analytics savvy.
Special Instructions to Applicants
Internal applicants should use the WMU – Internal Application.
External applicants should use the WMU – Application.
Additional Position Information
Application credentials will be accepted until the position is filled.
We will begin reviewing applications on October 2, 2023.
Staff Compensation System pay grades and rates are available at: https://wmich.
edu/hr/staffcompensation
Western Michigan University offers generous benefits to its employees including health, dental, vision, life and disability insurance, retirement, and tuition discount for the employee and tuition remission for eligible dependents.
To access information about the specific benefits available for this position, s://www.
wmich.
edu/hr/enrollment-staff
Physical requirements and working conditions
Office or other minimal physical demands such as occasionally lifting or moving materials less than 25 pounds.
Work is generally performed in a well-lit, temperature-controlled indoor environment with occasional exposure to the outdoors or any number of elements.
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