*General Summary*
St.
Julian Wine Co.
is the largest winery in Michigan and has been family owned and operated for four generations.
Founded in 1921, St.
Julian has built itself on innovation, supporting local farmers, and consistently producing award winning wines.
The Marketing Director develops overall St.
Julian brand equity for all channels of the market while working with corporate management.
This position reports to the President.
*Qualifications and Educational Experience: *
• BA/BS degree in Marketing or equivalent working experience
• 5+ years of experience in marketing, public relations, or corporate communications
• HTML/CSS, Adobe Creative Suite
*Essential Duties and Responsibilities:*
• Conceptualize and develop new product launch strategies for effective market penetration
• Curate point-of-sale materials, initiate purchase orders and ensure effective distribution to sales team
• Maintain updated portfolios on data syndication networks, across retailer networks and e-commerce sites
• Strategize budget for an effective omnichannel campaign including digital, traditional, print and more.
• Develop specific marketing/advertising plans for each retail location and distribution channel based on local market conditions.
• Direct the company’s social media profiles and presence, including but not limited to: Facebook, Twitter, Instagram, LinkedIn and additional channels that may be deemed relevant.
• Collaborate with team members to develop and market events, both at the winery and in the community.
• Develop advertising/marketing campaigns and track their success.
• Create and review all advertising campaigns including email marketing, radio, television, outdoor, print media and promotional newsletter.
• Track, measure, and analyze marketing trends, industry activity, propose specific marketing actions and analyze all initiatives to report on ROI.
• Collaborate with designers and industry experts to produce relevant content.
• Establish a sustainable, strategic approach to Public and Media Relations.
• Attend and manage outside marketing events/activity
• Represent St.
Julian in the community and foster opportunities for collaboration with area businesses and organizations.
• Responsible for maintaining and allocating the marketing budget.
• Deliver assignments/projects on time by setting priorities to manage multiple tasks/projects.
• Provide ongoing strategic marketing efforts for outside sales team with printed marketing materials, press releases, email marketing and trade show support.
• Maintain trademark portfolio and file for new trademarks to increase intellectual assets
• Coordinate tastings for national chains as needed and assess effectiveness of campaign.
• Establish rapport with media contacts, create and distribute press releases to network.
*Preferred Skills *
• Skilled in copywriting, positioning and effective visual communication
• Brand-centric thinker that will continually grow brand equity
• Must be a self-starter with minimal supervision, be detail oriented and results driven
• Strong creative background with the ability to conceptualize new products in a saturated market
• Excellent interpersonal communication skills
• Ability to present oneself as a positive extension of the company
• Ability to work cross-departmentally to ensure open and constant communication between departments
• Strong understanding of SaaS, GDSN and CRM platforms
• Prior leadership or managerial experience
• Ability to multitask on concurrent and equally prioritized projects
• Ability to take initiative and present extraordinary ideas
Location: On-Site
Job Type: Full-time
Pay: From $70,000.
00 per year
Benefits:
* 401(k)
* Dental insurance
* Employee discount
* Health insurance
* Life insurance
* Paid time off
* Vision insurance
Schedule:
* 8 hour shift
Ability to commute/relocate:
* Paw Paw, MI 49079: Reliably commute or planning to relocate before starting work (Required)
Education:
* Bachelor's (Required)
Experience:
* Marketing: 5 years (Required)
Work Location: In person
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