Whatsapp
Posted : Saturday, December 23, 2023 05:08 AM
Hospitality & Retail Marketing Manager
Responsible for the development and delivery of highly engaging, innovative marketing programs and content that achieve our business objectives and ultimately build our brand equity across our Kalamazoo Hospitality and Retail platforms.
This person will be responsible for planning, developing, and implementing relevant marketing strategy for the Bell’s Hospitality and Retail business units through social media channels, the Bell’s website, and other external communication channels, with the goal of increasing foot traffic and the overall customer experience to all facets of the downtown retail campus.
We’re looking for a self-starter who can adapt and iterate along the way and is plugged in to brand, community, and cultural happenings.
This person will work cross functionally with Hospitality and Retail leadership, Brand Creative, greater Marketing, Operations, PR, Specialty and Innovation and external partners.
This role will report into the Director of Hospitality & Retail.
This position requires on-site needs local to Kalamazoo, MI.
Essential Duties: Oversee all community outreach, guest interaction on social outlets, and manage social response platforms Support the integrated deployment of strategic marketing programs across email, website, social, events, paid media, PR, influencer engagement and in-store activation - ensuring a cohesive Routinely share program results, industry trends and creative inspiration with the rest of the team to help keep them consumer-obsessed and results-oriented Tasks can include but not limited to: social media, content planning, media relations, in restaurant programming, email, website updates Collaborates with the Director of Hospitality and the Brand Engagement Manager to create the DRC’s yearly promotional calendar.
Works with Brand Engagement Manager to develop the marketing strategy for different consumer touchpoints aligning to the strategic priorities of the Café and Store.
Education/ Experience/Skills: 2-4 years trade marketing or regional marketing experience related to the hospitality industry, or previous work with a local brewery Solid knowledge of beer and brewing industry, and Bay Area craft beer scene Strong communicator able to inspire, engage and partner to build collaborative plans and programs Experience managing social media platforms and community engagement Experience with marketing and sales integration Experience working with external agencies is a plus Must be a strong collaborator, solutions-orientated, effective communicator – both verbal & written Entrepreneurial, self-starter and resourceful – someone who will thrive in a highly dynamic, fast-paced environment Possesses a genuine love of pop culture and brand storytelling Percent of Travel: 0-10% Working Conditions: Office Wage information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is Bell’s and New Belgium's good faith and reasonable estimate of the compensation range and benefits offered for this position.
The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, or other position-related reasons.
Starting Salary Range: $58,000 - $68,000 All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment: Medical & Dental Insurance (options available for dependents), Basic Term Life and AD&D Insurance, Short Term Disability Insurance, Flexible Spending Account, Employee Assistance Program, PTO, 401k Match, Paid Caregiver Leave, and Profit Sharing.
Certain positions with ‘On Call’ responsibilities may be eligible for phone/data reimbursement.
Details will be shared, and questions answered during our interview process.
EEO Statement Bell’s and New Belgium welcomes all.
We are committed to building an environment that is diverse, equitable, and inclusive within our own walls and amidst the entire craft beer community.
Bell’s and New Belgium strictly prohibits and does not tolerate discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender identity and expression (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, marital status, sexual orientation, genetic information, or any other characteristic protected under applicable federal, state or local law.
This person will be responsible for planning, developing, and implementing relevant marketing strategy for the Bell’s Hospitality and Retail business units through social media channels, the Bell’s website, and other external communication channels, with the goal of increasing foot traffic and the overall customer experience to all facets of the downtown retail campus.
We’re looking for a self-starter who can adapt and iterate along the way and is plugged in to brand, community, and cultural happenings.
This person will work cross functionally with Hospitality and Retail leadership, Brand Creative, greater Marketing, Operations, PR, Specialty and Innovation and external partners.
This role will report into the Director of Hospitality & Retail.
This position requires on-site needs local to Kalamazoo, MI.
Essential Duties: Oversee all community outreach, guest interaction on social outlets, and manage social response platforms Support the integrated deployment of strategic marketing programs across email, website, social, events, paid media, PR, influencer engagement and in-store activation - ensuring a cohesive Routinely share program results, industry trends and creative inspiration with the rest of the team to help keep them consumer-obsessed and results-oriented Tasks can include but not limited to: social media, content planning, media relations, in restaurant programming, email, website updates Collaborates with the Director of Hospitality and the Brand Engagement Manager to create the DRC’s yearly promotional calendar.
Works with Brand Engagement Manager to develop the marketing strategy for different consumer touchpoints aligning to the strategic priorities of the Café and Store.
Education/ Experience/Skills: 2-4 years trade marketing or regional marketing experience related to the hospitality industry, or previous work with a local brewery Solid knowledge of beer and brewing industry, and Bay Area craft beer scene Strong communicator able to inspire, engage and partner to build collaborative plans and programs Experience managing social media platforms and community engagement Experience with marketing and sales integration Experience working with external agencies is a plus Must be a strong collaborator, solutions-orientated, effective communicator – both verbal & written Entrepreneurial, self-starter and resourceful – someone who will thrive in a highly dynamic, fast-paced environment Possesses a genuine love of pop culture and brand storytelling Percent of Travel: 0-10% Working Conditions: Office Wage information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is Bell’s and New Belgium's good faith and reasonable estimate of the compensation range and benefits offered for this position.
The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, or other position-related reasons.
Starting Salary Range: $58,000 - $68,000 All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment: Medical & Dental Insurance (options available for dependents), Basic Term Life and AD&D Insurance, Short Term Disability Insurance, Flexible Spending Account, Employee Assistance Program, PTO, 401k Match, Paid Caregiver Leave, and Profit Sharing.
Certain positions with ‘On Call’ responsibilities may be eligible for phone/data reimbursement.
Details will be shared, and questions answered during our interview process.
EEO Statement Bell’s and New Belgium welcomes all.
We are committed to building an environment that is diverse, equitable, and inclusive within our own walls and amidst the entire craft beer community.
Bell’s and New Belgium strictly prohibits and does not tolerate discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender identity and expression (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, marital status, sexual orientation, genetic information, or any other characteristic protected under applicable federal, state or local law.
• Phone : NA
• Location : Kalamazoo, MI
• Post ID: 9023709628
