Whatsapp
Posted : Thursday, September 21, 2023 06:57 PM
SUMMARY:
We are seeking a skilled and creative Marketing & Sales Coordinator with a specialized focus on content development.
This position requires an experienced individual with a passion for crafting compelling narratives and content strategies that resonate with our target audience.
The successful candidate will play a pivotal role in driving marketing and sales efforts through strategic content creation and distribution.
This is a full time FLSA exempt position.
It requires at least 40 work hours per week with the ability to work more if necessary.
ESSENTIAL DUTIES & RESPONSIBILITIES: Content Creation Develop high-quality, engaging content for various platforms, including blog posts, case studies, whitepapers, and social media.
Collaborate with subject matter experts and project teams to gather information and insights for content development.
Ensure all content aligns with brand messaging, tone, and industry standards.
Marketing Collateral Create and maintain marketing collateral such as brochures, presentations, and sales materials in collaboration with Sales Enablement Specialist.
Develop visually appealing and informative content to support sales initiatives and client presentations in collaboration with Sales Enablement Specialist.
Digital Presence Manage and curate content for the company’s website, ensuring it remains up-to-date and reflective of current projects and capabilities.
Implement SEO strategies to enhance online visibility and drive organic traffic.
Social Media Management Develop and execute a social media content calendar to promote brand awareness and engagement.
Monitor social media channels and engage with the audience.
Sales Support Collaborate with the sales team to create compelling sales collateral that supports business development efforts in collaboration with Sales Enablement Specialist.
Assist in the preparation of proposals, presentations, and other materials required for client meetings.
Analytics and Reporting Utilize analytics tools to measure the effectiveness of content strategies and make datadriven recommendations for improvement.
Regularly report on content performance metrics and adjust strategies accordingly.
MINIMUM REQUIRMENTS: Bachelor’s degree in marketing, communications, or a related field.
3+ years of experience in content development, preferably in the construction or engineering industry.
Exceptional writing and editing skills with a keen eye for detail.
Proficient in content management systems, SEO best practices, and social media platforms.
Familiarity with design tools such as Adobe Creative Suite is a plus.
Strong project management and organizational skills.
BENEFITS FOR THIS POSITION INCLUDE: CSM Group offers competitive wages and benefits, including: Medical, Dental & Vision Insurance Generous Vacation Time & Paid US Holidays Company 401(k) Matching Contributions o Flexible Spending Accounts (FSA) Employee Assistance Program (EAP) Parental Leave Policy Short and Long-Term Disability Insurance o Term Life and AD&D Insurance HOW TO APPLY: Interested candidates should submit their resume, cover letter, and a portfolio showcasing content development achievements.
CSM Group is an equal opportunity employer, and we encourage candidates of all backgrounds to apply.
We thank all applicants for their interest; however, only those selected for an interview will be contacted.
Physical Demands - Office The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use the computer, telephone and other office equipment.
The employee frequently is required to walk, sit, and talk or hear.
The employee is occasionally required to stand; climb or balance; stoop, kneel, crouch, or crawl.
The employee must occasionally lift and/or move up to 25 pounds.
Specific vision abilities required by this job include close vision, and ability to adjust focus.
Work Environment - Office The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee works in an office environment.
For the most part ambient room temperatures, lighting and traditional office equipment are as found in a typical office environment.
This position description reflects the position’s essential functions and does not prescribe or restrict the tasks that may be assigned.
CSM Group is an Equal Opportunity Employer (EOE).
We celebrate diversity and invite all qualified applicants to apply without fear of judgement and pledge to not discriminate against individuals because of their race, color, religion, national origin, gender, physical or mental disability, veteran status, or age.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This position requires an experienced individual with a passion for crafting compelling narratives and content strategies that resonate with our target audience.
The successful candidate will play a pivotal role in driving marketing and sales efforts through strategic content creation and distribution.
This is a full time FLSA exempt position.
It requires at least 40 work hours per week with the ability to work more if necessary.
ESSENTIAL DUTIES & RESPONSIBILITIES: Content Creation Develop high-quality, engaging content for various platforms, including blog posts, case studies, whitepapers, and social media.
Collaborate with subject matter experts and project teams to gather information and insights for content development.
Ensure all content aligns with brand messaging, tone, and industry standards.
Marketing Collateral Create and maintain marketing collateral such as brochures, presentations, and sales materials in collaboration with Sales Enablement Specialist.
Develop visually appealing and informative content to support sales initiatives and client presentations in collaboration with Sales Enablement Specialist.
Digital Presence Manage and curate content for the company’s website, ensuring it remains up-to-date and reflective of current projects and capabilities.
Implement SEO strategies to enhance online visibility and drive organic traffic.
Social Media Management Develop and execute a social media content calendar to promote brand awareness and engagement.
Monitor social media channels and engage with the audience.
Sales Support Collaborate with the sales team to create compelling sales collateral that supports business development efforts in collaboration with Sales Enablement Specialist.
Assist in the preparation of proposals, presentations, and other materials required for client meetings.
Analytics and Reporting Utilize analytics tools to measure the effectiveness of content strategies and make datadriven recommendations for improvement.
Regularly report on content performance metrics and adjust strategies accordingly.
MINIMUM REQUIRMENTS: Bachelor’s degree in marketing, communications, or a related field.
3+ years of experience in content development, preferably in the construction or engineering industry.
Exceptional writing and editing skills with a keen eye for detail.
Proficient in content management systems, SEO best practices, and social media platforms.
Familiarity with design tools such as Adobe Creative Suite is a plus.
Strong project management and organizational skills.
BENEFITS FOR THIS POSITION INCLUDE: CSM Group offers competitive wages and benefits, including: Medical, Dental & Vision Insurance Generous Vacation Time & Paid US Holidays Company 401(k) Matching Contributions o Flexible Spending Accounts (FSA) Employee Assistance Program (EAP) Parental Leave Policy Short and Long-Term Disability Insurance o Term Life and AD&D Insurance HOW TO APPLY: Interested candidates should submit their resume, cover letter, and a portfolio showcasing content development achievements.
CSM Group is an equal opportunity employer, and we encourage candidates of all backgrounds to apply.
We thank all applicants for their interest; however, only those selected for an interview will be contacted.
Physical Demands - Office The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use the computer, telephone and other office equipment.
The employee frequently is required to walk, sit, and talk or hear.
The employee is occasionally required to stand; climb or balance; stoop, kneel, crouch, or crawl.
The employee must occasionally lift and/or move up to 25 pounds.
Specific vision abilities required by this job include close vision, and ability to adjust focus.
Work Environment - Office The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee works in an office environment.
For the most part ambient room temperatures, lighting and traditional office equipment are as found in a typical office environment.
This position description reflects the position’s essential functions and does not prescribe or restrict the tasks that may be assigned.
CSM Group is an Equal Opportunity Employer (EOE).
We celebrate diversity and invite all qualified applicants to apply without fear of judgement and pledge to not discriminate against individuals because of their race, color, religion, national origin, gender, physical or mental disability, veteran status, or age.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Phone : NA
• Location : Kalamazoo, MI
• Post ID: 9050188333
